It's a stick up

Chewing gum, bubble gum, plain old gum, whatever you will, when its stuck under your shoe its horrible.  But today, I saw this inventive idea to keep the stuff off the ground and therefore off our shoes.

The Kauwgombol (chewing gum ball in English).  This ball is actually a globe attached to a lamp-post and you're encouraged to stick your flavourless chewed up gum on it, maybe on the country you are from or any other country if you fancy it.  Slowly I would assume the ball will get covered in gum and replaced with a new one.  Could be quite gross in the summer with a load of flies settling down for a chew though couldn't it?!